First, ask yourself this question: — What do I want to happen for my book in three, six, and twelve months from now? Because something authors sometimes forego is considering what successes their novel or novella may score… By their setting a finite, yet achievable range of goals. Some people use the S.M.A.R.T. ‘goals’ (Specific, Measurable, Attainable, Relevant, and Time-Bound). And prior to publishing any work?